User Acquisition (UA Marketing Game) - Junior/Middle

ABOUT THE JOB

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

• Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

• Work closely with Creative teams to provide UA insights to improve product marketability

• Work closely with global vendors/ ad networks to optimize campaigns

• Understand and implement each ad networks best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

In-app marketing experience for driving deeper conversions

Data analysis, Strategic & Tactical planning, Problem solving

Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

Good communication (English writing and speaking skills)

Possess a creative mindset and an instinct for identifying trends.

Customer-oriented, Innovative, Emotional intelligence

Hunger and humble for learning, sharing, teamwork and self-development

Resilient and adaptable under changes and uncertainties

WILL BE A PLUS

You love music and music-related products

Love to interact with mobile music games/ apps

Prior experience in gaming industry

Being comfortable with data and turning multiple sources of data into insights

Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

Fanatic learner: proactive learning and sharing knowledge

WHAT WE OFFER

• Competitive salary, 100% salary during probation

• Performance bonus with 30% of company profit shared with no cap

• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

• Minimum 12 days paid annual leave + 10 days paid sick leave.

• 12 days working from home per year

• Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for personal development

• Free daily lunch with 10+ menu options.

• Free daily F&B: Snacks, juice, beverage, tea-time

• Monthly/Bi-monthly team activity allowance

• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

• Sponsored sports activities: badminton, soccer, ...

• Sponsored overseas conferences and industry events for all levels.

• Modern equipments/AI tool provided.