Performance Marketing

Launch and scale new music games/apps profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

• Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

• Work closely with Creative teams to provide UA insights to improve product marketability

• Work closely with global vendors/ ad networks to optimize campaigns

• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

• In-app marketing experience for driving deeper conversions

• Data analysis, Strategic & Tactical planning, Problem solving

• Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

• Good communication (English writing and speaking skills)

• Possess a creative mindset and an instinct for identifying trends.

• Customer-oriented, Innovative, Emotional intelligence

• Hunger and humble for learning, sharing, teamwork and self-development

• Resilient and adaptable under changes and uncertainties

• WILL BE A PLUS

• You love music and music-related products

• Love to interact with mobile music games/ apps

• Prior experience in gaming industry

• Being comfortable with data and turning multiple sources of data into insights

• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

• Fanatic learner: proactive learning and sharing knowledge